Central, South East & Eastern Europe (CSEEE)
F. Juergen Moy
- Corporate Alliances &
Communications Manager -
Microsoft and SAP
- Community Manager &
- Technical & Commercial
Evangelist - Cloud and Data
D-82327 Tutzing am Starnberger See (Munich)
+49 (162) 701 6087
A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances occurs when two or more organizations join together to pursue mutual benefits.
Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property. The alliance is a cooperation or a collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. The alliance often involves technology transfer (access to knowledge and expertise), economic specialization, shared expenses and shared risk.