Central, South East & Eastern Europe (CSEEE)
F. Juergen Moy
- Corporate Alliances &
Communications Manager -
Microsoft and SAP
- Community Manager &
- Technical & Commercial
Evangelist - Cloud and Data
D-82327 Tutzing am Starnberger See (Munich)
+49 (162) 701 6087
There are several ways of defining a strategic alliance. Some of the definitions emphasize the fact that the partners do not create a new legal entity, i.e. a new company. This excludes legal formations like Joint ventures from the field of Strategic Alliances. Others see Joint Ventures as possible manifestations of Strategic Alliances.
Some definitions are given here.
Definition including joint ventures
Definitions excluding joint ventures
Various terms have been used to describe forms of strategic partnering. These include ‘international coalitions’ (Porter and Fuller, 1986), ‘strategic networks’ (Jarillo, 1988) and, most commonly, ‘strategic alliances’. Definitions are equally varied. An alliance may be seen as the ‘joining of forces and resources, for a specified or indefinite period, to achieve a common objective’.
Some types of 'Strategic Alliances' include:
Michael Porter and Mark Fuller, founding members of the Monitor Group, draw a distinction among types of 'Strategic Alliances' according to their Purposes:
Further kinds of 'Strategic Alliances' include: