Strategic Alliances
Central, South East & Eastern Europe (CSEEE)

F. Juergen Moy

Corporate Alliances Manager & Communications Consultant

Official Spokesman of Azure Community Deutschland (ACD) - Communications & Alliances

ACD Web:

Greinwaldstrasse 13

D-82327 Tutzing am Starnberger See / Munich



+49 (162) 701 6087





+49 (3212) 141 0813

Strategic Alliances


What is a Strategic Alliance?


A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances occurs when two or more organizations join together to pursue mutual benefits.

Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property. The alliance is a cooperation or a collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. The alliance often involves technology transfer (access to knowledge and expertise), economic specialization, shared expenses and shared risk.


About MOYCOM.DE Strategic Alliances Central, South East & Eastern Europe (CSEEE)


MOYCOM.DE Strategic Alliances CSEEE with F. Juergen Moy, Microsoft & SAP Alliance Manager DACH, CEE & CIS, supports together with MOYPPS.DE eCommunications CSEEE and F. Juergen Moy being a Principal Consultant NewMedia/eBusiness (Corporate, Marketing & Advertising Communications) IT companies and top IT experts in the fields of Microsoft and SAP software technologies with alliance management strategies, interoperability solutions, top expert networking and communications management at the development, optimization and achieving of set strategic business objectives, with company, product, service and customer loyalty strategies as well as solutions for customer lead generation and with advice, representation and presentation for branding, visibility, launch and lead generation.

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